10% rise seems oK depending on what you were paying in the first place.
They have to do it some weeks - I cant remember how many four or eight before the end of your contract.
This assumes the contract is a short hold assured tenancy.
This also has to be terminated according to the current rules which I think means that you can only be thrown out after a court hearing.
I mean I think the short answer is 'yes'
I mean it depends on the market - get a cheaper place if it is a rack-rent, and if it is under par, pay it.