Film, Media & TV2 mins ago
overall opinion?
I am a student studying, for my sins, Media. Im researching Fathers 4 Justice and their 'rise to fame'. From what I can gather, the general concensus is that their campaign has been successful. Im interested in why,,, can anyone help?
Answers
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For more on marking an answer as the "Best Answer", please visit our FAQ.They've managed to get the publicity they need to get people to take notice of them. The stunts such as the Batman one a few weeks ago means that people can't ignore their campaign, and by getting themselves media attention will be probably attracting more fathers to join,who feel similarly about their rights. This I guess is strengthening their campaign, and making it that little bit more likely for them to actually get laws changed.
Hi, I mean successful as in the amount of articles relating to this topic has increased 700% in the last four years. This is a worldwide issue, with F4J opening campaign 'centres' in Canada, Australia. It is such a great issue, why is nobody listening ?... thats my point.
As for 'banging on about it', do you have a kid that you cant see...?
why is their campaign perceived as successful.
It is short and zippy - men go around dressed stupidly and are telegenic - it makes a good viddie-bite
It is focussed
it is easily summed up - Men should see their kids and the contrary statement Men should not see their kids is not intuitive and immediately raises the q why not?
They dont break the law (ha!) - but not in a sense of oh golly that's dangerous!
the perceived ill is easily solved - a minister changes a regulation on access to kids.
Their campaign has not been whiney
They have had a clear spokeman and a clear message
erm I have run out of reasons