I get what you're saying and i do agree with it, but since i've "grown up" (im 29 now) i see Christmas less of a time for presents and more of a time of being with family and friends, forgetting about arguments and battles - if only for one day.
People ask me what i want for Christmas and most of the time i tell them i dont want/need anything, not because i want them to think for themselves, but because i genuinely dont care about the presents.....i want one day of the year where everyone (i.e. my people, not world peace - thats another matter altogether!!) is friendly and loving.
I take Christmas as being a time to remember those that aren't with me anymore - this will be the second Christmas without my grandmother and i would give every present ever given to me to have her back - that, to me, is more important than what im getting from this person, or that person.
We're all different and all have different ideas about the 25th December, so, although i see what you mean about thought going into presents, i cant agree with or disagree with you, as this is not what Christmas is about for me now.