Avon sold won which got rave reviews (sorry cannot remember the name). I looked into it and it said you were to massage in well twice a day. Someone has told me though, and it makes sense to me - if you were to rub any kind of moisturiser into your legs twice a day every day you would most certainly improve the appearance of any cellulite. I am not troubled by cellulite (this will be famous last words) but do drink plenty water, exercise and do moisturise my legs at least once a day, with no particular cream. Hopefully it is just I am doing all the right things.