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Ashley Cole is hardly President Obama is he!
he doesn't 'need' a bodyguard to protect himself when he's out - all he has to do is what loads of people far more famous than he is do - walk quite quickly, don't make eye contact. It's as easy as that!
There are TV newsreaders, actors, pop stars, politicians, none of them need bodyguards!
The fact is - and i speak as someone who has walked in public with a number of seriously famous people - most people will look twice, and when they get home, they'll say, I saw someone who looked exactly like --- today.
The fact is, human nature dictates that famous people don;t actually do what we do, walk around, go shopping, etc., so the standard reaction is that it is a lookalike - so Ashley can rest easy that no-one is going to jump on him - like they haven't up to now!
Of course, if you walk round with a bloke who is six foot four and as far across with a tight suit and sunglasses, looking for a fight, then yes, you will attract attention - maybe that's what he wants - to be noticed!