You must have had an extended period of rain or high humidity or at least uneven watering conditions, which, here in the U.S. is a major contributor to blossom end rot. Or, alternatively, you may have planted the tomatoes when the soil had not thoughly warmed in the spring. My organic grower friends say that's often the problem.
I've found a couple of products that are unusually helpful if applied at the first sign of the malady... both are calcium based spray bottles and if one is persitent even some visibly affected fruits can be salvaged. My favorite is made by Safer Company... at least here.
I raise a plant or two of the plum tomatos just because they are so good in tomato based sauces... they even can up for home storage quite well because of the high acidity.