This may help:
Lord Gnome is purported to be the proprietor of the magazine, and is an amalgam of various different media magnates. Originally modelled on figures including Lord Beaverbrook and Lord Thomson of Fleet, first appearing under the name "Aristides P. Gnome" in the early 1960s, Lord Gnome has since accumulated other characteristics to encompass the likes of Rupert Murdoch. He is portrayed in the magazine as a man of great wealth, greed, unscrupulousness and vulgarity. Lord Gnome rarely writes under his own name, but issues his proclamations, editorials and threats through a fictional underling named Emmanuel Strobes, with reference frequently made to his Lordship's "assistant", Miss Rita Chevrolet. Lord Gnome, as well as being a media magnate, is regularly referred to as having other business interests, frequently mentioned in his opening letter in each issue. Special offers from "Gnomemart" frequently appear in the magazine, which also carries an occasional column called "The Curse of Gnome", chronicling the subsequent misfortunes of those who have in the past taken legal action against the publication. In 1993, during the only televised ceremony for Private Eye's Bore of the Year Awards ("the Boftys"), Lord Gnome (played by Peter Cook) made a brief appearance on a satellite hook-up from his yacht, appearing to fall overboard during the broadcast, in a parody of Robert Maxwell's death. The word "Gnome" may refer to the Gnomes of Zurich. Occasionally Lord Gnome is an oblique reference to editor Ian Hislop. In the sporting world, Lord Gnome CC is a nomadic cricket side, founded in 1963, that is named after the fictitious proprietor.