I'm putting on a mini rock festival and the biggest issue is that the venue settles up after the event.
This means expenses need to be covered before the event, as usual in this type of event, this means we need sponsors, advertisers and investors.
Obviously, investors get their money back plus a percentage of profits (estimated at a 12% return on investment). Sponsors and advertisers don't get their money back but get advertised on event related material (e.g. banners at the event, adverts in programme or mentioned in our advertising of the event (something like... [WE] in association with [Sponsor/Advertiser] present...))
My question is where do I start to find serious investors or larger sponsors and advertisers... I'm thinking along the line of Jägermeister sponsoring a stage at Download festivals etc...