You will need to follow such steps to convert music from iTunes to windows media prayer
1. Just click on Edit, Preferences and go to the General tab then click on the Import Settings button
2. Change the Import by the use of MP3 encoder
3. Then, click OK and go back to your music library
4. Change to list view and select the first song in your library
5. Scroll all the way down to the last song in your library
6. Press the Shift key and then click on the last song to select all of the songs in your library
7. Click advanced and then Create MP3 Version
8. Your songs should start to convert and depending on how many songs you have in your library, this could take quite some time
9. Open Windows Media Player and press F3 then click OK