the clothes shop h&m

[the.dr]

hi guys whats does h & m actually stand for??? cheers

[Sasha13]

Hennes and Mauritz.

[flaming]

I always refer to them as Hennes as that's what they started as, maybe in the 80s. Poss. the chain  needed a cash injection from a partner and it was renamed. The full names would be a mouthful for shoppers.  

[flaming]

I have twice posted an answer to this question.  It vanished each Submit click time.  I'll see if this magics.  Otherwise I'll try later.

[flaming]

The chain used to be called just 'Hennes'.  I expect an injection of money was needed via a new partner.  As the two names are a bit of a mouthful for shoppers I reckon they thought up the more snappy 'H&M'.

[jonnyharry]

The H&M website has this to say:

"Mauritz came from the name of the Hunting andGun shop Mauritz Widforss in Stockholm. Hennes took over the shop in 1968 and Mauritz was added to the company name.