Invite the local newspaper to run a competition (featuring prominent 'advertorial', all about the new cinema) with free tickets as prizes. And/or, in return for similar 'advertorial', invite the newspaper to print vouchers offering '2 for 1' tickets. Newspapers love being able to offer their readers freebies, or the chance to win competition prizes, so...
if you're in competition with the multi plexes, you will have your work cut out. it all depends what you will be showing, who you will be targetting. Kids matinees or art house films.
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How To Promote A New Cinema In The Town? Any Promoting Business Strategies?
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