Off-shore call-centres cost a fraction of their UK counterpoints, but a number of bsuinesses have realised that it is a false ecconomy.
Employing people who speak and understand language as a non-native langauage, but have such strong accents that they are incomprehensible is a stupid way to run a call centre - the negative feedback and image more than negates the savings in salary costs.
Some companies - Direct Line being one of the first, not only relocated their call centres back to the UK, but made it a premier point in their TV advertising - such is the stigma of the off-shore centres.
Hopefully other companies will follow suit.