Are Tv Advertisements 'voiced Over' For Different Areas?

[sandyRoe]

I've noticed ads where the characters have Irish accents. If the same ad was shown in Wales or Scotland would they do it with voice overs to make the product seem more acceptable in those areas?

[andy-hughes]

Unlikely.

Voice-overs are selected on their suitability for the product.

Irish and Scots accents are particularly popular because they are seem as warm and comforting.

Yorkshire accents denote a down-to-earth no-nonsense sound - as in the Broadband ad that even uses a northern expression - "We'll do you proud..." to underline its lack of patience with more 'southern' nonsense.

Some use 'shouty' voices for impact, like the infamous 'Barry Scott' others go for sex appeal - anything with Joanna Lumley.

The voices and scenarios for adverts are all carefully chosen to appeal to the target audiences, so regional variations in audiences are not really a factor.