Booking.com

[lynbrown]

I hate the way the voice over intones the name of the company, he makes it sound like he is saying something else that he would not be allowed to say in an advert.

[Robinia]

I agree but I suppose that's the idea, it makes you remember the name.

[Buenchico]

The Advertising Standards Agency considered 2,345 complaints relating to the ads and (correctly, in my opinion) ruled that there was nothing wrong with them:
https://www.asa.org.uk/Rulings/Adjudications/2015/2/Booking,-d-,com-BV/SHP_ADJ_289781.aspx#.Vdr2YZfXsx0

[vulcan42]

Well I think the ASA is wrong, even at the planning stage the advertisers were themselves questioning the word. The problem is where the word is placed in the sentence, " you got it right, you got it booking right", in that context it can only be replaced by the F word .