For an even bronze St Tropez and Fake Bake are the best, but with fair skin this can be a bit scary! I'm pale and freckly and only use these in summer when I can convince everyone I might just have got a supertan!
The best ones for a subtle tan on fair skin are Dove Summer Glow (much more even and less sticky than Johnson's Holiday Skin) and - my all time favourite - Asda Sun System. It's under �3 and there is a choice of a self-tanner and an aftersun with a hint of tan. The self-tanner is lighter than most fake tans but dark enough for fair skins. It never streaks, has one of the best and most realistic colours, has a much nicer smell than most and is an unbelievable bargain.