are small businesses making the use of social networking sites to advertise their business??

[bennhoughton]

with the rise in popularity of facebook, twitter etc etc, social media is now the single biggest marketing spend for many large businesses.

as a smaller business, how are people approaching advertising on social networks?

[bednobs]

where i work, we are just contacting fb, asking them how much an ad costs to target the demographic we want to reach, then deciding if we will pay or not