What's Happened To Jaguar?

[ToraToraTora]

 

[brainiac]

The perfect distillation of woke.  Commercial suicide.

[Old_Geezer]

Their CEO is apparently a woke champion, and seems to have decided to offend the company's core customers in an attempt to make a company sacrifice to the God of Woke.

[pastafreak]

I think that this was reported several weeks ago. So much for tradition. Would anyone notice what's being advertised? 

[ToraToraTora]

There CEO is featured here. How to strangle the company! How did an idiot like this make CEO? Jaguar is the wrong company for him to be running. He's more bothered about assisting employees to "transition" than the primary function of the firm. Watch it go down the pan now.

 

[ToraToraTora]

Their! doh!

[ToraToraTora]

he keeps going on about LGBTQ+ etc, you sell jags mate!

I won't be gettin a new Jaaag any time soon that's for sure

 

[jackthehat]

It seems that absolutely no lessons were learned from the implosion of the Bud Light  brand.

It's a ridiculous advertising campaign and will succeed in alienating its' target customer-base.

[youngmafbog]

Looks like Jaguar are finished.

A total budwieser moment.

The CEO is an idiot, how does he expect the younger generation to be able to afford expensive cars (He's peed off the older generation).

Ta ta Jaguar.

[ToraToraTora]

absolutely jack, I'm old school as it is, mine is the last of the proper XJs. As a car the new one is great but it doesn't look like a jag so I'm just going to keep mine going. This latest evisceration of the brand is on a whole new level. I just don't get how someone like that CEO ended up running Jaguar. I mean TATA are a highly successful company in many fields. Why would they put a complete wally in charge? It's like putting Shirley Ballas in charge of the UFC.

[ToraToraTora]

YMB: "Ta ta Jaguar." - see what you did there!

[youngmafbog]

Wondered if anyone would pick it up.

Surely the board of Tata would have approved it?

 

One has to wonder if Tata want to dump the brand and this is a way to do it without loosing face at a poor sale value.  No doubt the brand name can be sold to the Chinese aka MG.

[netherfield]

I wonder if Jaguar are going to or already have done the same as Land Rover.

You don't see a sales person and haggle a price anymore, the price is fixed by LR, the sales person is only there to guide or persuade you to add lots of extras on. The dealership is given a fixed amount for the sale. Unclear how second hand sales work.

[barry1010]

Blame the respected CEO of Tata:

"Tata Group, one of Asia’s largest conglomerates, under the leadership of its Chairman Natarajan Chandrasekaran, has made DEI a strategic priority. Through initiatives such as the Tata Diversity Council, the company has demonstrated a commitment to fostering an inclusive workplace culture, where diversity is celebrated and valued."

https://inclusive-leadership-alliance.com/dei-leadership/

[davebro3]

TATA for now...😂

[naomi24]

That looks like somethng out of The Hunger Games.  Dystopian.

[Khandro]

I laughed when I heard Elon Musk sent the an X  - "Do you sell cars ?"

[sp1814]

Discussed in today's episode of The Rest is Entertainment podcast. Richard Osman quoted the 95% / 5% advertising principle that states that 95% of potential customers aren't ready to buy your product and 5% are (five minute segment from 22mins 50secs):

?si=0_9r81Rq2bAwULX4

The principle is not to sell to the 5% but to focus efforts on building brand awareness in the 95% - those who may be in the market to buy at some point in the future.

Jaguar had to do something - it's nearest rival (Land Rover) outsells it 6:1 - according to the podcast.

It'll be interesting to see whether this strategy works - burning down the house to build a new house is very risky.

[sp1814]

Ha ha...

 

https://podcasts.apple.com/gb/podcast/the-rest-is-entertainment/id1718287198?i=1000678225385

[albaqwerty]

https://www.theanswerbank.co.uk/Phrases-and-Sayings/Jokes/Question1829772.html

[New Judge]

I'm afraid Jaguar went down the karzi when hey brought out their first diesel model.

I had a friend who was in agriculture and tended to run his cars on "red" diesel. We thought it was a joke to rib him that he would never own a Jag unless they brought out a diesel model. The joke was eventually on us (though as far as I know he didn't buy a diesel Jag).