I'v used memory foam pillows for years here in the U.S. and after much nagging from Mrs. C., I recently purchased a new one. At first it was uncomfortable because I was comparing it to my old one, after just a couple of weeks or so, I find it very comfortable. Problem with memory foam (just like the mattresses) is that it can become somewhat warm, however I've located a company that produces matress covers and pillow cases that actually do stay cooler and more comforatable... The product is probably available in the U.K., should you need it...