Leaving aside the hoo hah in the media that is tantamount to a death in the Royal Family - this is the world of television, and formats.
So - Channel 4 claim they were only ever buying a format, which explains why they didn't consult the presenters when negotiations were under way.
Critics claim that C4 have simply bought a 'tent' - the title and format, but no people to make it with. C4 respond that the format works in multiple international territories with other presenters.
Bu that does not address the obvious success of the show in the UK being based fairly and squarely on the audience's liking for things as they are. One need look no further than Top Gear to prove how audiences will vote with their remotes if they don't like the changes that are foisted on them.
So today, everyone is being very bullish - the BBC are trumpeting about not being held to ransom with licence payers' money, and Channel 4 are busy boasting their acquisition as though everything will be exactly the same, apart from ad. breaks.
But the reality will bite when the new show airs, and it stands, or, more likely falls, and whether or not the BBC can produce a re-vamp to compete.
I should add that I have less than no interest in the outcome, I have never watched the show and find any food programme to be a waste of my time, but it does appear that the media think the earth has tilted on its access because of this development, so a detached interest is in place from here.