How Very Woke

[Espresso125]

Seems now it's compulsory for ads to be all black or mixed. Far too much as the black population is only 2% in the UK.call me white and privaldge I don't care

[andy-hughes]

Ok, you're white and privaldge.

[Hopkirk]

2% my a***

[david small]

I’m sick to my back teeth with all this one sided diversity rubbish. 2% it seems more like 80%. These crummy chummy look at us so integrated ads make sure that I won’t be buying anything from their racist obsessed companies.

[Hopkirk]

Don't misunderstand my post.

I personally believe it is absolutely right that the make up of the population is reflected. I simply disagree on the 2% figure.

[Ellipsis]

You privaldged white espresso, you.

[Mamyalynne]

Too much coffee will keep you woke.

Your figures are wrong.

[pixie374]

If you are actually noticing still- they need to ramp it up.

[andy-hughes]

david - // I’m sick to my back teeth with all this one sided diversity rubbish. 2% it seems more like 80%. These crummy chummy look at us so integrated ads make sure that I won’t be buying anything from their racist obsessed companies. //

Do you think you may be over-reacting?

[Prudie]

Well I agree Espresso it's something I've noticed but wouldn't post about because of the backlash. Nearly every ad is indeed as you describe and it doesn't reflect my environment at all. Hence I am now in a minority group it seems.

[Mozz71]

What does it matter? I expect you feel the same about same sex couples in adverts? It's only an advert. Most people speed past them anyway.t

I remember a few years ago the AA had adverts featuring a toddler singing along to Proud Mary. Statistically, less than 2% of all toddlers know classic Tina Turner records. Ofcom never did respond to me. Maybe you'll have more luck?

[andy-hughes]

Mozz - // Statistically, less than 2% of all toddlers know classic Tina Turner records. //

Then their musical education needs some serious and immediate adjustment.

My youngest, at six, could, and did, sing along with ACDC's 'Problem Child' at a seriously high volume on the way to school.

[Espresso125]

Sorry got the percentage wrong it's 3% ! check Wikipedia

[pastafreak]

I'm quite sure that 100% of mature dating sites, cruises, and cheap cremations are white...no blacks, Asians or people in headscarves. Is that ok with you...?

[Mamyalynne]

The vast majority of tv adverts feature people, and that's who we are.

[Paigntonian]

Don't know where you got the 2 per cent figure from. Methinks perhaps you're underestimating.

[jackthehat]

We did the 'over-representation of black people in adverts' complaint a couple of weeks ago.

I think we reached the conclusion that it was a heap of nonsense.....and I think we'll probably reach the same conclusion here.

[pixie374]

Andy, 6 year old aren't toddlers :-)
Espresso, once people start seeing others as people, and not colours... their job is done.

[Deskdiary]

It makes perfect sense to me - the companies employing the ad agencies want the agencies to help the employing company sell more of whatever it is they sell, so appealing to all people is sound business sense.

[Paigntonian]

You're defining ethnicity in too narrow a way. Black, Asian etc is said to be about ten per cent. It is, of course, much larger. People don't tell the truth, stats are endlessly manipulated and, of course, any government organ that gives figures for illegal immigrants is talking through their watsits. Please take a figure from the NHS, that more than 50 per cent of babies born in the Greater London area are born to mothers new to the UK. That is is addition to black mothers, and mothers from differing ethnicity, already resident.

[LadyCG]

This argument will rage on for all time but yes, all minorities are over-represented and white heterosexual people are now under-represented in the majority of TV ads, especially the ones that sponsor TV programmes.