Not sure I find it odd, or creepy or inappropriate, or any other word bandied about here. None of the kids are showing anything that most parents wouldn't be happy them showing, it's just in this case its miles of taffeta (for example) rather than shorts and a tshirt.
Bet the kids had a blast putting it all on too, after all, it really is just a glorified version of princess dressing up, the only one who might have complained is the little lad, lol.
What I am puzzled about is why its even got news space, is it really THAT interesting? Who honestly cares?