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Tate&Lyle Labelling Their Sugar "Made In Britain" . Surely Shoppers Aren´t That Thick?
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Mind you apt name for the chairman Mr Sly.
Mind you apt name for the chairman Mr Sly.
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Ohh dear.
//A Tate & Lyle Sugars spokesperson said: “Our factories in East London have been making sugar and syrups for over 140 years, employing generations of local people in good quality jobs. Unfortunately, this is another attempt to undermine and belittle those factories and the 850 people that work in them.
“It is no coincidence that this comes at a time when the UK is deciding how to correct the decades-long discrimination that cane refining faced in the EU, seeing it tightly restricted whilst the beet sugar industry benefitted from generous subsidies and deregulation."//
//A Tate & Lyle Sugars spokesperson said: “Our factories in East London have been making sugar and syrups for over 140 years, employing generations of local people in good quality jobs. Unfortunately, this is another attempt to undermine and belittle those factories and the 850 people that work in them.
“It is no coincidence that this comes at a time when the UK is deciding how to correct the decades-long discrimination that cane refining faced in the EU, seeing it tightly restricted whilst the beet sugar industry benefitted from generous subsidies and deregulation."//
12.54 barry, so you dont think made in Britain is misleading?
Surely it would be better and less ambigious to say for example our furniture is made from the best swedish mahogany and and assembled in our workshop/s in t`yorkshire. Also T&L could´ve placated our farmers by clearly stating eg our sugar is grown in British managed plantations in Costa Rica and processed in t´yorkshire, imho.
Surely it would be better and less ambigious to say for example our furniture is made from the best swedish mahogany and and assembled in our workshop/s in t`yorkshire. Also T&L could´ve placated our farmers by clearly stating eg our sugar is grown in British managed plantations in Costa Rica and processed in t´yorkshire, imho.
It’s definitely misleading. Although you don’t have to be thick of course to fall for it.
There are probably people who think Yorkshire tea is made in Yorkshire.
“Bananas grown and handpicked in Renfrewshire”: that would be even worse.
Tho “grown in Renfrewshire and handpicked in Cornwall” would be even sillier.
There are probably people who think Yorkshire tea is made in Yorkshire.
“Bananas grown and handpicked in Renfrewshire”: that would be even worse.
Tho “grown in Renfrewshire and handpicked in Cornwall” would be even sillier.
Should I expect a London dry Gin to be made solely in London, from juniper berries grown solely in that city? (London dry gins are made all over the world. Most of those distilled in this country are made from berries grown in Italy).
Sunk has already mentioned Yorkshire tea, which is sold alongside English Breakfast tea. If you don't fancy tea though, how about a cup of Italian coffee (which Italians claim is the finest in the world, even though it's not grown there)?
The 'cane versus beet' argument is often given voice to here in Suffolk, as British Sugar's 'Silver Spoon' factory is in Bury St Edmunds and sugar beet is an important crop to many farmers in East Anglia. However it's PRICE that ultimately dictates what the supermarkets buy, and what shoppers will buy from those supermarkets. At one time the Tesco superstore in Bury St Edmunds was selling Silver Spoon sugar (rather than Tate& Lyle's, which was being sold in all of their other stores in the UK) just to keep the locals happy. (The store is accessed off the same roundabout that also serves the Silver Spoon factory, with many British Sugar employees shopping in there). However, in order to charge the same price that they did in their other stores, they were selling it at a LOSS.
Similarly, I've been into our local Co-op and seen both Tate & Lyle sugar and Silver Spoon offered side by side. (Once again, the retailer was trying to support a local business). However most people still bought Tate & Lyle anyway. Why? Because Silver Spoon was 40p per kilogram bag dearer!
Sunk has already mentioned Yorkshire tea, which is sold alongside English Breakfast tea. If you don't fancy tea though, how about a cup of Italian coffee (which Italians claim is the finest in the world, even though it's not grown there)?
The 'cane versus beet' argument is often given voice to here in Suffolk, as British Sugar's 'Silver Spoon' factory is in Bury St Edmunds and sugar beet is an important crop to many farmers in East Anglia. However it's PRICE that ultimately dictates what the supermarkets buy, and what shoppers will buy from those supermarkets. At one time the Tesco superstore in Bury St Edmunds was selling Silver Spoon sugar (rather than Tate& Lyle's, which was being sold in all of their other stores in the UK) just to keep the locals happy. (The store is accessed off the same roundabout that also serves the Silver Spoon factory, with many British Sugar employees shopping in there). However, in order to charge the same price that they did in their other stores, they were selling it at a LOSS.
Similarly, I've been into our local Co-op and seen both Tate & Lyle sugar and Silver Spoon offered side by side. (Once again, the retailer was trying to support a local business). However most people still bought Tate & Lyle anyway. Why? Because Silver Spoon was 40p per kilogram bag dearer!
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