Smudge, I don't think for one minute he wants to do popularity and would rather not but all he, like all the others, has to go through due process of all and the spin associated with their positions. He does it badly! I personally think if it were up to him he would rather stay behind closed doors and just do his job, but he can't.
Some of them, i.e. Cameron, Blair, to name but a few just thrive on it all.
At least Brown isn't a slimy toad!!
As I said, he can't win.
As for the timing, well we all know that is what the interview was all about and why, but is he any different from any of the others?