I wonder if this might be self defeating. With no promotion or relegation, where's the incentive to play well? It's just football being played for the sake of playing football. Fans like to see their club winning, look at the euphoria when their team wins the FA or European cup, this wouldn't happen with this new league. Won't it become boring to see the same few clubs playing each other each week and not making a lot of difference whether they win or lose? Perhaps this is what these clubs want, play football, make obscene amounts of money and to hell with the fans. Having played football in empty stadiums for the past year do they think the fans are no longer important?