Will You Be Shopping At Boots This Christmas ?

[Khandro]

Hope this link works, and I'm wondering if, 'go woke go broke' might not kick in.

https://archive.ph/S7Tab

[barry1010]

No more an no less than usual

[barry1010]

Their opticians was rammed all last week, no seats to sit and no free terminals for staff trying to deal with customers.  No sale or promotion on

[DDIL]

I don't know what it is with your links but I can never access them.

Can you tell me what the issue is with Boots?

[TwoShortPlanks]

I watched the ad, and wondered if there was a second, offensive advert that I had missed. 

 

[TwoShortPlanks]

DDIL their Christmas ad this year features a black Mrs Claus, and drag queen elves. Some factions are outraged. 

[DDIL]

TwoShortPlans - Oh seriously is that it?

[barry1010]

It's about their Christmas ad causing umbrage across the socials.  The star is the woman who said the royal balcony looked 'very white'.

[douglas9401]

Beyond me why Santa would have had anything to do with her in the first place.

Please be careful when commenting about pharmacy services, children may be reading and deserve to be allowed to find out the truth in their own time, y'know, when places like Boots are consigned to history.

[newmodarmy]

I've not watched the Boots one yet, but I have noticed a trend for 'mixed race' families (not sure if that's the right term) on TV adverts, especially those shown during Coronation St usually a black person with a white partner, although Asian heritage partners don't appear very often.  There's even a Holiday Inn (or some similar name) that has 2 men sharing a bed.  I always feel they are trying too hard. Maybe it's not important but to me they are too often trying to make the untypical look the norm, and I wonder why.

[DDIL]

Who Mr and Mrs Claus gets to help them out whilst they are busy getting ready for Christmas doesn't really matter.

Its a joyfull advert.

PS she was stating the obvious.

[barry1010]

Reminds me of when there was a call to boycott Nestlé in the 90s and again a decade or so later over rumours that the next Milky Bar Kid would be black.

[douglas9401]

It's the thin end of the wedge though.

Who'd have thought, from behind the sofa, that one day The Doctor would jeté about the set and be accepted as the norm?

[Clone]

Definitely not.

[DDIL]

Oh my goodness, Dr Who is a timetraveller and is of neither gender!

Mixed race families are the norm and therefore should be shown on tv.

Ask yourself how is it wrong that there are little black children actually seeing a Mrs Claus that looks like them?  Or people on TV that look like them?

[Clone]

Have you got a link for that, Barry?

[newmodarmy]

//Mixed race families are the norm//

Really?

[DDIL]

yes the norm, just as gay people are normal and red heads are normal!

[douglas9401]

"Oh my goodness, Dr Who is a timetraveller and is of neither gender!

Mixed race families are the norm and therefore should be shown on tv.

Ask yourself how is it wrong that there are little black children actually seeing a Mrs Claus that looks like them?  Or people on TV that look like them?"

 

Easy tiger, you'll be tying yourself in knots cherry-picking the acceptability of fictional characters you need to support the new world view.

 

[douglas9401]

'Normal' is not the same thing as 'the norm'.

[Khandro]

For anyone who can't access  the Spectator article, this is a relevant passage;

This reaction to Boots is hardly unexpected. The retailer, which this year received a ‘gold award’ in Stonewall’s UK Workplace Equality Index, has pledged ‘to focus on LGBT+ acceptance through our marketing and brands’. It is conspicuous among brands keen to showcase hyper-progressive values. Boots has provided 3,000 Pride pins to staff, and in 2022, its Christmas advert featured a drag queen. Its adverts, especially in print and on television, are often notable for a hyper-tokenism, even in a medium already infamous for its apparent aversion to white males.

Yet the backlash against Boots’s advert isn’t about shock but frustration at a relentless narrative, especially on gender issues. In these culture wars, it seems that not even Christmas offers a truce from what many see as corporate virtue-signalling. But will the Boots advert work?