I read somewhere that some folk seem to think that Cliff Richards is trying to look young again, I'm not sure in what way he could do this. He dresses normally, smart, no hair colour, no sign of a blown up face / botox, apart from keeping himself as fit as possible there's very little change that I can see.
So the question is really, are there more options for a woman, (Older woman) to attempt to look younger than a (older man), its got to be yes in my view, a lot more. To name a few, A tan blast, Botox, wrinkle injections, heavy makeup . Can you think of any more. I dare say men could go in for botox/ injections, but most wouldn't go that far.
I quite like a bit of guyliner and manscara on a chap, and one I knew used to have a perfect French manicure. Even Dave used moisturiser and lip balm. As for Cliff as far as I am concerned he's been a sad old git for years and really should get a mirror and some honest friends.