mikey - // The term Little Monkeys is meant to refer to little kids behaving mischievously, but I expect everybody knows that. //
They do - but using a black child was still ill-considered in this day and age.
As advised by the majority of posters, the use of the terms 'monkey' and 'jungle' with reference to black people is still common enough to be an issue, and this advert is playing into their hands.
I doubt very much that offence was intended, but that is not the point.
Just because offence is not intended does not mean it is not delivered, so that is really not an excuse for a multi-national garment chain which probably invests millions in its advertising campaigns - they should change advertisers, or have a word with the person who has the final say before ads go to press.