I wonder how many have spoken to the young women who do this. I have. I’ll confirm that they are just ordinary young women doing a job. What Dave said about Hannah (13.48) pretty much sums it up.
It’s true, most of them look glamorous when they put on their work outfits. Fact is that off-duty, without the make-up and in normal clothes, many of them would not attract a second glance.
I’ll say one thing about all of them I’ve spoken to. They are bubbly, sociable, fun people to be with. Every last one of them. But then I try not to be creepy….
The glamour really is not the point.
F1 is a global business. Most of the growth is in China, India, the middle East and other locations where social attitudes are quite different from in this country.
There is a myth among Chinese men that all western women are ‘easy’
see this story:
http://foreignpolicy.com/2017/10/25/china-refuses-to-admit-it-has-a-rape-problem-i-would-know/
The author is one of the smartest commentators on China and elsewhere that I read and follow. But because Chinese men see grid girls and others wearing clothes that (to them) signal sexual availability, they think western girls enjoy being raped.
F1 is a global business. They know that having glamorous young women on the grid causes social difficulties in countries that are less sexually-liberated than the UK or Monaco.
I enjoy talking to the grid girls. They enjoy their jobs. Their job is to bring people in; to distribute publicity and to help create a positive impression of their clients. It’s a job, for Chrisssake. It helps them develop their careers on a safe corporate gig. It’s sad that some men objectify those women.
But dressing that way is inappropriate in the F1 growth areas of the world. That, I strongly suspect is the rationale behind this decision. The bosses might spin it as showing more respect to women, but the real reason is probably a bit less noble.