i agree with them in prinicple...there is too much gender stereotyping and enforecement of gender roles from a very early age...my sister is a case in point - when she had a little girl she went mad for pink stuff - everything was pink and of someone bought her something yellow or lilac or something she wasnt happy...i encouraged her not to overdo it - she may not even like pink and there are plenty of other colours to add for contrast ...she has added afew but now, but still thinks pink...conversely my brothers twin boys, were bought toys like guns, knives, cars, action man etc and everything they wear is blue or brown... and i just find it too much...a good example was in the story that they a woman in a shop refused to sell him a pink item because he was a boy
i think they are making a valid point and its one that should be addressed really...
however as noted they are taking it a bit far and going about it the wrong way (if they stick to this) and using the child as a guinea pig...i suspect all this is a publicity stunt - to publicise somethingn they feel strongly about andf once its had the desired effect they will relax a bit