Traditionally, no newspaper has been politically neutral, and I wonder if the paper is aiming less for the politically 'neutral', than the 'indifferent'.
It's a brave move to launch a paper in the current climate of the demise of print media, but they will have cone their research, and believe they have a chance.
It will take a year to get accurate results of readership - we will see then.
I guess you'll just have to buy it daily for a few weeks -- or even months -- to see if it's as politically neutral as it claims, and is able to maintain that stance?
This is coming up quite a lot leading up to The Referendum
Priddy gurl on sky said to Boris' father:
well you arent independent because you are for the EU ....
( and I have to say as a politician he made more pro-EU capital out of that damned fool comment )
and I thought ( prone to thoughts I am ) - well Boris isnt independent as he is against the EU - which leaves the only independents as - Dont knows and THAT cant be right....
[ I am independent because I dont know - nope doesnt work at all ]